A new beauty product line requires a lot of planning and organization. You have to come up with a cohesive range of products that your audience will respond to. In addition, you must offer up something new enough to be exciting, but still fit in with your brand identity.
One aspect you really need to focus on is the marketing and promotion. If you don’t have some fanfare behind your new line, then you won’t get the response you want. So, you need to have a thorough plan in place when setting up and marketing your product line. Here are a few ideas to get you started.
Design a few posters
You should start with drawing up a few posters to market your new product line. Use the templates for beauty and diet posters from sources like PosterMyWall for this purpose. This way, you’ll just have to add your product information and details, and adjust the color scheme according to your brand.
Once you have these posters, you should share them on your online mediums, and also print out a few high-quality copies. Put up these printed versions in prominent areas around town, and advertise any special deals and discounts you may be offering as well.
Involve your audience
You need to involve your audience when you’re launching a new product line. The best way to do this is to give exclusive access to a select number of regular customers. This will generate hype for your new products, and also let you know how people will respond to it.
When you’re about to launch your product line, create teasers and polls on your social media pages to keep the audience guessing. Offer prizes for people who guess what products you are launching correctly.
Utilize social media marketing
Social media marketing is one of the best ways to promote your new beauty product line. Start a teaser campaign a few weeks before the launch, and let people know you have something exciting coming up.
Then, announce the new line a few days before, and let people know how they can access it. You can offer exclusive access and deals to your social media followers. Do this by having them guess what you’re launching, and having them bring you more followers.
Get in touch with influencers
Influencers play a major role in the beauty industry in particular. So, you should reach out to influencers you can access, and send them your new product line in advance. See which influencers fit your budget, or get access to an inventory of micro-influencers.
Have these influencers review your product line as well, and recommend it to their followers. You can also offer them influencer promo codes, so that more followers are encouraged to buy your products. Make sure you have all your deals with these influencers written and agreed upon in writing, so that expectations on both sides are met.
Do a launch event
A launch event is one of the best ways to promote your new beauty line. Invite influencers, media, and regular customers to come by and enjoy your new product line. Put out samples and gifts, so that people come in and try out these products.
In addition, set up some fun games such as spin the wheel to keep people involved and busy. This launch event should be widely marketed, both by you and by the attendees. So, encourage people to post on social media and generate hype around your product launch at this event.
Collaborate with other businesses
Work with other businesses to create more interest around your new beauty product line. Come up with collaborative gift baskets, or have them put your posters up, in return for some cross-promotion. Make sure you work with complementary brands, such as wellness. This will get you access to a wider audience beyond your usual demographics.
You can even host a community event where you launch your new product line and also have other businesses set up stalls there. This will also establish your reputation as a contributing member of the business community.
Offer special deals and discounts
Deals and discounts are no-brainers when it comes to launching your new product line. Offer limited time discounts and special pre-order prices to generate hype around the upcoming launch. In addition, let people know they can get exclusive deals if they come to your launch event.
Influencer promo codes are also a great way to include discounts in your repertoire. Give these to a few select influencers who have access to the audience you are targeting. This will generate a lot of interest in your new products, and get you more sales at the time.
To sum up, there are many ways you can promote your new beauty product line. These will help you get more sales, and also access the audiences you want.